From Skeptics to Supporters: Turning Stakeholders into Advocates

Webinar on April 19, 2023

  Wednesday, April 19, 2023,

  10:00 am – 11:00 am Pacific Time


About the Event

Project managers often face significant challenges when it comes to securing stakeholder buy-in. These can include misaligned expectations, lack of engagement, resistance to change, and conflicting priorities.

So how can you ensure your projects are on track and your stakeholders are happy?

Join us for a powerful talk that will equip you with the tools to engage stakeholders effectively and drive project success. Learn from ETM faculty and project management experts Drs. Kay Bachman and Jim Jones while gaining insight and skills to navigate complex relationships, align expectations, and achieve better outcomes.  


  • How to identify project stakeholders 
  • Tools for managing stakeholder engagement 
  • Communication strategies to address and mitigate stakeholder apprehension 
  • Ways to build stakeholder trust  
  • and more.

Don’t miss out on this opportunity to transform your projects and enhance your reputation as a project manager. 

Download the Engagement Intensity Analyzer (EIA) Tool

The Engagement Intensity Analyzer (EIA) is a tool that helps you measure and analyze stakeholder trust and engagement and provides a way to improve and maintain that trust and engagement.

Download here


Kay Bachman, PhD, PMP, CSM

Kay’s past experiences as a project manager spans nearly 30 years while managing a range of project types. She has been involved in the architectural and construction industry, facilities management, electrical engineering, city government, and technology information services. She completed her doctorate degree in 2016 in Leadership Philosophy. Her research was an investigation into the Leadership Practices of Successful Project Leaders. She concluded that eight emergent themes contribute to effective and successful project managers. In addition, Kay has become a certified ScrumMaster and appreciates the opportunities to incorporate this methodology of managing and delivering projects where and when appropriate. Kay has led culture change initiatives as a certified Barrett Values Consultant. Her experience has involved assisting organizations both corporate and non-profit with organizational transformation. Kay maintains her membership with PMI and feels that the advocacy and professional development offered by the institution is a strong component of her own project successes.

Jim Jones, PhD, CSM

Jim Jones, PhD, most recently served as a subject matter expert for Emeritus and instructor for the newly launched Technical Project Certification program offered through MIT. Prior to Emeritus, Dr. Jones was a subject matter expert, course designer, and Technical Project Management instructor for Thinkful. At Thinkful, Dr. Jones facilitated the online class lectures, created course content and assessment rubrics.

Before his role at Thinkful, Dr. Jones was the Associate Vice President and Chief Information Officer (CIO) at the Oregon Institute of Technology (Oregon Tech) where he provided vision, leadership, integrative management, and direction for the University’s shared and secured information systems. Furthermore, he helped to mobilize and promote leading-edge computing technology environment for faculty and students.