1. Adjunct Faculty




  • BA in Business Administration
  • MBA in International Management, Thunderbird School of Global Management
  • TOCICO Certified


  • Theory of Constraints
  • Leadership, thinking and communication skills
  • Operations, Project and Supply Chain Management
  • Leading Change
  • Throughput Accounting
  • Public Speaking and Facilitation

Professional Background

Lisa founded Jenrada LLC in 2019. Her company focuses on “empowering people and their organizations to reach further and achieve more than they ever thought possible.” “Lisa has been at the forefront of TOC for more than 30 years.” Lisa worked directly with Dr. Eliyahu Goldratt on the development of the TOC Thinking Process. After that, she authored “Thinking for a Change: Putting the TOC Thinking Process to Use,” which was personally endorsed by Dr. Goldratt.

Lisa was a Partner at Goldratt Consulting for over 14 years before founding Jenrada. Her responsibilities with Goldratt included leading the company’s consulting practice in North America and India and headed the Goldratt School.

Lisa is a past TOCICO Chairperson and a 2018 recipient of the TOCICO Lifetime Achievement Award. Lisa lives in Phoenix, Arizona with her husband Danny, where they raised their two daughters. When Lisa is not focused on helping others focus, you’ll find her zooming with family and friends around the globe, participating in the local arts and music scene, and supporting charitable causes such as brain cancer research.