Online Course

E_M 575 Managing Innovation: Strategy and Performance

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Term

Fall 2025

Duration

16 weeks, Live Online

Price

Non-Refundable Application Fee: US$90
View Tuition and Fees for Tuition Rates

Admission

Apply online via EngineeringCAS. Priority application deadlines by term: November 15 (Spring); July 15 (Fall); March 15 (Summer)

Course Description and Objectives

In today’s rapidly evolving technological landscape, AI has emerged as a transformative force that has the potential to revolutionize industries and reshape business strategies. Managing innovation strategy and performance is essential for organizations to maintain a competitive edge, drive growth, adapt to technological advancements, engage employees, achieve continuous improvement, and deliver customer value. This graduate seminar will explore how organizations can leverage AI to drive innovation, enhance performance, and gain a competitive edge in the market.

This course addresses the innovation and performance of organizations by:

  • Exploring the intersection of innovation strategy and performance management, examining how AI technologies can be integrated into existing frameworks to fuel innovation and propel organizational performance to new heights.
  • Building a learning organization for sustainable advantage over time by applying a balanced scorecard approach from financial, customer, internal-business-process, and learning and growth perspectives.
  • Establishing core capability measurements including human performance management; development of an innovation funnel, and evaluation of organizational performance.
  • Discuss the key concepts, AI tools, ethics, and AI bias such that business can engage in developing and executing innovation strategies that leverage AI effectively.

The class provides an overview of philosophies and methods for organizational improvement. Students will gain mastery in designing and implementing successful world-class performance improvement systems that leverage AI.

The objectives of this course are to study current views of AI; philosophies and methods for organizational improvement; to understand strategic and tactical planning methods for refining organizational objectives; and to measure achievement of the objectives on key dimensions.

Instructional methods will consist of lectures with interactive student participation, video presentations, guided online homework, discussions, student projects, and presentations.

Semester Credits: 3
Prerequisites: None
Location: Global Campus

Course meets at times posted via web conferencing software.

Core Selective for:
Master’s Degree

Gain Expertise in

  1. Overview of AI and its Impact on Business
    a. Understanding the fundamentals of AI
    b. Exploring the transformative potential of AI in different industries
    c. Measurement and Management in the Information Age
  2. Innovation Strategy in the Age of AI
    a. Developing an innovation-driven culture
    b. Integrating AI into the innovation process
  3. AI-Driven Performance Management
    a. Enhancing operational efficiency through AI-powered automation
    b. Leveraging AI for data-driven decision-making and predictive analytics
    c. Using AI to optimize performance measurement and evaluation
    d. Leveraging AI to build a balanced scorecard
  4. Managing the Ethical and Social Implications of AI
    a. Addressing ethical considerations and biases in AI systems
    b. Ensuring responsible and transparent use of AI
    c. Navigating the societal impact of AI adoption
  5. Case Studies and Best Practices
    a. Examining real-world examples of organizations successfully integrating AI into their innovation and performance management strategies
    b. Identifying best practices and lessons learned from AI-driven initiatives

By the end of this class, you will have a comprehensive understanding of the intersection between innovation strategy, performance management, and AI. You will be equipped with the knowledge and tools to develop and implement effective innovation strategies that leverage AI technologies to drive business growth, enhance performance, and navigate the evolving landscape of the digital age.

Get ready to embark on an exciting journey into the world of innovation and AI, where possibilities are limitless, and the potential for transformative change awaits. Let’s explore the impact of AI on innovation strategy and performance management together!

Lectures are live and interactive

Delivered 1x/week—early evening

Each live session is recorded

Instructor

About:

Jim Jones, PhD, most recently served as a subject matter expert for Emeritus and instructor for the newly launched Technical Project Certification program offered through MIT.

Prior to Emeritus,  Dr. Jones was a subject matter expert, course designer, and Technical Project Management instructor for Thinkful. At Thinkful, Dr. Jones facilitated the online class lectures, created course content and assessment rubrics.

Before his role at Thinkful, Dr. Jones was the Associate Vice President and Chief Information Officer (CIO) at the Oregon Institute of Technology (Oregon Tech) where he provided vision, leadership, integrative management, and direction for the University’s shared and secured information systems. Furthermore, he helped to mobilize and promote leading-edge computing technology environment for faculty and students.

Dr. Jones had been with Gonzaga University in Spokane, Washington, serving as Associate CIO and Interim CIO responsible for strategic planning, contract negotiation for technology projects, and facilitating budget growth and project governance into technology initiatives.

Applicants to the ETM program must have the following:

Minimum requirements:

  • a bachelor’s degree from an accredited institution
  • a transcript*
  • at least one letter of recommendation**
  • a personal statement
  • a résumé showing work experience

Learn more about the Master of Engineering and Technology Management.

Minimum requirements:

  • a bachelor’s degree from an accredited institution
  • a transcript*
  • a personal statement
  • a résumé

Because the certificates consist of regular graduate courses, admission to the graduate school is still necessary.

Learn more about ETM certificate programs.

* The ETM program is designed for working professionals, and we highly value your work experience and determination. We may be able to offer provisional admission to those who do not meet the Graduate School’s minimum 3.0 GPA requirement. Please contact us at etm@wsu.edu for more information.

** The program accepts both academic and professional letters.

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