E M 575 Managing Innovation: Strategy and Performance

Course Description and Objectives

In today’s rapidly evolving technological landscape, AI has emerged as a transformative force that has the potential to revolutionize industries and reshape business strategies. Managing innovation strategy and performance is essential for organizations to maintain a competitive edge, drive growth, adapt to technological advancements, engage employees, achieve continuous improvement, and deliver customer value. This graduate seminar will explore how organizations can leverage AI to drive innovation, enhance performance, and gain a competitive edge in the market.

This course addresses the innovation and performance of organizations by:

  • Exploring the intersection of innovation strategy and performance management, examining how AI technologies can be integrated into existing frameworks to fuel innovation and propel organizational performance to new heights.
  • Building a learning organization for sustainable advantage over time by applying a balanced scorecard approach from financial, customer, internal-business-process, and learning and growth perspectives.
  • Establishing core capability measurements including human performance management; development of an innovation funnel, and evaluation of organizational performance.
  • Discuss the key concepts, AI tools, ethics, and AI bias such that business can engage in developing and executing innovation strategies that leverage AI effectively.

The class provides an overview of philosophies and methods for organizational improvement. Students will gain mastery in designing and implementing successful world-class performance improvement systems that leverage AI.

The objectives of this course are to study current views of AI; philosophies and methods for organizational improvement; to understand strategic and tactical planning methods for refining organizational objectives; and to measure achievement of the objectives on key dimensions.

Instructional methods will consist of lectures with interactive student participation, video presentations, guided online homework, discussions, student projects, and presentations.

Email: Jim R. Jones (james.r.jones@wsu.edu)
Semester Credits: 3
Prerequisites: None
Location: Global Campus

Core Selective for:
Master’s Degree

Course meets at times posted via web conferencing software.

Course Topics

  1. Overview of AI and its Impact on Business
    a. Understanding the fundamentals of AI
    b. Exploring the transformative potential of AI in different industries
    c. Measurement and Management in the Information Age
  2. Innovation Strategy in the Age of AI
    a. Developing an innovation-driven culture
    b. Integrating AI into the innovation process
  3. AI-Driven Performance Management
    a. Enhancing operational efficiency through AI-powered automation
    b. Leveraging AI for data-driven decision-making and predictive analytics
    c. Using AI to optimize performance measurement and evaluation
    d. Leveraging AI to build a balanced scorecard
  4. Managing the Ethical and Social Implications of AI
    a. Addressing ethical considerations and biases in AI systems
    b. Ensuring responsible and transparent use of AI
    c. Navigating the societal impact of AI adoption
  5. Case Studies and Best Practices
    a. Examining real-world examples of organizations successfully integrating AI into their innovation and performance management strategies
    b. Identifying best practices and lessons learned from AI-driven initiatives

By the end of this class, you will have a comprehensive understanding of the intersection between innovation strategy, performance management, and AI. You will be equipped with the knowledge and tools to develop and implement effective innovation strategies that leverage AI technologies to drive business growth, enhance performance, and navigate the evolving landscape of the digital age.

Get ready to embark on an exciting journey into the world of innovation and AI, where possibilities are limitless, and the potential for transformative change awaits. Let’s explore the impact of AI on innovation strategy and performance management together!

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